VICTORY. Armani Bans Animal Fur From All Its Labels


What's the new Armani trend? Going fur-free! Following Hugo Boss, giant luxury clothing brand Armani have just announced that they have banned the use of animal fur in any of their new collections.Last Tuesday, Giorgio Armanireached an agreementwithHumane Society International and theFur Free Alliance (a group of 40 animal protection charities fighting against the fur trade) to stop using fur in all his labels. He confirmed that from his Autumn/Winter 2016 collection, he will no longer be causing unnecessaryanimal suffering.


Source : @Diego Ituño

In a press release, Girogio Armani said:

I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections.

The Milanese fashion housewill replace their fur with synthetic materials. The fashion mogul added:

Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals.

Source : @Peta

PETA have been leading a campaign against Armani'suse of furfor several years, so they have beencelebratingthe news. They announced:

It seems that the Armani Group has finally learned that animals are friends, not fashion.

Times are changing, @Armani Group joins the growing list of #FurFree designers & retailers who refuse to sell cruelty ❤️

— PETA (@peta) March 22, 2016

This is a huge victory which will hopefully encourage other fashion houses to follow suit. PETA's next target:The Kooples, who still use fur.

Featured image: @ PIERRE VERDY / AFP & @vegactu